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Instant purchase and download PDF digital reprints of classic, vintage books on Language & Rhetoric.
Written by Victor O. Schwab, a marketing and advertising legend, this book gives tested, common-sense guidance on every aspect of copywriting.
This is a classic textbook for the course in extemporaneous speaking, originally offered at the Department of Public Speaking, Swarthmore College.
The suggestions in this book are assembled to give you a formula for writing a talk. It is a formula that will help you write a speech that audiences will like.